Most digital influencers, especially those that are active in travel vertical, identify themselves with an image of a free...
Power of InfluencersINFLOW Travel Summit
There has recently been a sprawling brand marketing trend which has quickly attracted social media. According to this new kind of marketing technique, Influencers; people who have a high number of followers on social media accounts such as YouTube, Facebook, Twitter and Instagram talk about their experience regarding a certain product or brand. These influencers play an significant role in influencing people to purchase the products. Nowadays, most people do online research before buying new products. This is where the importance of Influencer Marketing comes in. Influencers who have a wide audience have become an important marketing strategy. There are a few significant points to take into consideration while working with Influencers who have become so important these days. You can chance your brand habits.
Tips for brands on working with a Travel Blogger/Instagrammer/YouTuber
Some easy steps to be taking into consideration while working with Influencers:
Choose a suitable Influencer for your brand
Every Influencer will not be appropriate for your brand. Make sure to choose the right internet famous people which will help to your brand results. Determining the right content for the right Influencer will double the effect you have on your target audience.
Don’t only get Influencers to post your products
When getting the Influencer to post about your brands make sure you pay attention to his/her opinion on how to do so. Not being open minded to innovations and insisting on idea won’t be to your benefit in the long run. Absolutely make sure you do your research to find the right influencers for your brand’s demographic.
The Influencer should represent you!
Influencers can participate in organizations on behalf of your company to represent your brand. What important is that the Influencer has the ability to be a ‘’Reporter’’. The appropriate Influencer should be able to represent you and your brand at the event.
You should Include the Influencers to events
Because ın a digital world, content is the currency of influence. Arranging award winning competing and taking part in various activities are important. Using influencers as a voice and a leader for your events can be the key to success.
Looking for further information
An Influencer can easily become a strong representative of a brand. Due to the fact that social media can quickly effect masses, cooperation with a phenomenon who has a high number of followers can take your brand a huge step. If you are interested in learning more about digital marketing, The Inflow Travel Summit will be holding a conference at the Swissotel The Bosphorus on the 24th – 25th November.